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There is nothing that we can’t do…when it comes to marketing and public relations for the technology industry. WilkinsonShein offers a full range of services to create a tailored and effective comprehensive communications program for your company.
We provide all levels of support, from full-service integrated communications programs to short-term product launches to web site design and branding. We offer our services on a retainer, package or project basis. Whatever your needs, WilkinsonShein delivers results.
PUBLIC RELATIONS
Industry Analyst Outreach
Our analyst outreach program helps companies build relationships with market and industry analysts to secure inclusion in market reports. These third party references are invaluable for increasing credibility in the industry.
Media Relations Campaigns
We will develop a comprehensive media outreach program that ensures your company’s awareness among all appropriate print and broadcast media, including trade, verticals and business press.
Social Media Program
The PR opportunities offered by social media can be an ideal platform for the dissemination of an organization’s key messages. WShelps clients to develop a comprehensive strategy for each social media tool (i.e. blogs, Facebook, LinkedIn, Twitter) thereby maximizing their presence on social media sites.
Speaking Packages
Speaking at industry forums reinforces your credibility as an industry expert and exposes your company and its message to a range of key stakeholders. It also enables you to drive industry thought in a collaborative way.
Strategic Counsel and Message Development
Facing an internal or external challenge? Need support on crafting the right message for a product launch or IPO? We provide our clients all levels of strategic counsel and development of key messages. We provide a framework on how to execute on the recommended strategy and the tools you need to integrate the key messages into your communications.
Tradeshow Optimization and Management
Tradeshows are an excellent platform for publicity opportunities and relationship building. We can help you maximize your tradeshow budget and optimize your success through pre- and post-show media campaigns, interview scheduling and panel presentations.
MARKETING
Marketing Strategy
A company’s marketing strategy serves as the foundation of any marketing plan. Whether it’s leveraging public relations, online advertising or traditional marketing, we can put your company on the right path toward effective integrated marketing communications.
Branding
Everything associated with your company - logos, product names and design schemes, for example - communicates a message about your brand. WilkinsonShein ensures the right message gets to your customers through effective brand strategy and management. Our experience includes brand definition, brand standard guidelines, product naming and channel partner programs.
Research
Interested in the latest developments in your industry? Wondering how your company can better serve its vertical markets? Our research packages can provide you with valuable information on current trends, best practices and creative marketing tactics. Knowledge is paramount in the ever-changing technology space, and we make sure you have what you need to make intelligent business decisions.
Creative Services
Whether it’s crafting your creative styleguide or working within your existing guidelines, we can manage all aspects of the creative process for your marketing strategy. Our design studio reinforces your brand through creative execution. We can assist you with web site creation and redesigns, print and online ads, identity suites, internal and external publications and more.
Contact us at info@wilkinsonshein.com for more information on our services.
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