Public Relations

WilkinsonShein offers a full range of services to create an effective comprehensive communications program for your company. We will work with you to determine the best fit for your needs. We can do anything...when it comes to marketing and public relations for your technology business.

We provide all levels of support, from full-service communications campaigns to short-term product launches to web site design and branding. We offer our services on a retainer, package or project basis. Whatever your needs, WilkinsonShein delivers results.

Industry Analyst Outreach

Our analyst outreach program helps companies build relationships with market and industry analysts to secure inclusion in market reports. These third party references are invaluable for increasing credibility in the industry.

Media Relations Campaigns

We will develop a comprehensive media outreach program that ensures your company’s presence among all appropriate print and broadcast media, including trade, verticals and business press.

Speaking Packages

Speaking at industry forums reinforces your credibility as an industry expert and exposes your company and its message to a range of key stakeholders. It also enables you to drive industry thought in a collaborative setting.

Strategic Counsel and Message Development

Facing an internal or external challenge? Need support on crafting the right message for a product launch or IPO? We guide our clients through these intricate processes with all levels of strategic counsel and development of key messages. We provide a framework to execute on the recommended strategy and the tools you need to integrate the key messages into your communications.

Tradeshow Optimization and Management

Tradeshows are an excellent platform for publicity opportunities and relationship building. We can help you maximize your tradeshow budget and optimize your success through pre- and post-show media campaigns, interview scheduling and panel presentations.

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Marketing

Marketing Strategy

We can put your company on the right path toward effective integrated marketing communications. Whether it’s leveraging public relations, online advertising or traditional marketing, we can build a strong foundation for your marketing plan.

Branding

Everything visually associated with your company ? logos, product names and design ? communicates a message. WilkinsonShein ensures the right message gets to your customers through effective brand strategy and management. Our experience includes brand definition, brand standard guidelines, product naming and channel partner programs.

Research

Interested in the latest developments in your industry? Wondering how your company can better serve its vertical markets? Our research packages can provide you with valuable information on current trends, best practices and creative marketing tactics. Knowledge is paramount in the ever-changing technology space, and we make sure you have what you need to make intelligent business decisions

Creative Services

Whether it’s crafting your creative style guide or working within your existing guidelines, we can manage all aspects of the creative process for your marketing strategy. Our design studio reinforces your brand through creative execution. We can assist you with web site creation and redesigns, print and online ads, identity suites, internal and external publications and more.

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Social Media Programs

The PR opportunities offered by social media can be an ideal platform for the dissemination of an organization’s key messages, if managed correctly. WS helps clients to determine an effective and appropriate strategy for each social media tool (i.e. blogs, Facebook, LinkedIn, Twitter) to create and maximize the benefit of these sites.

Click here to read WilkinsonShein’s approach to social media.

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